Most exhibitors judge a trade show by how busy the booth felt. Three weeks later, nobody can say which conversations turned into anything — because the follow-up depended on a stack of cards, a shared inbox and someone’s memory of a chat on day two. The difference between a show that pays for itself and […]
Everyone has a version of the same drawer: a rubber-banded stack of business cards from events, meetings and coffees, each one a person who was interested enough to hand it over. Almost none of them get followed up, because the step between “I have your card” and “you are in our CRM” is manual typing, […]