Everyone has a version of the same drawer: a rubber-banded stack of business cards from events, meetings and coffees, each one a person who was interested enough to hand it over. Almost none of them get followed up, because the step between “I have your card” and “you are in our CRM” is manual typing, […]
In Singapore, most B2B deals do not begin with an email. They begin with a WhatsApp message — and a surprising number of them end there too, without ever becoming a record anyone else in the business can see. This is not a discipline problem, and it will not be fixed by telling your sales […]
Most Singapore SMEs know the Productivity Solutions Grant exists. Far fewer know that the CRM they have been putting off buying is likely to sit on the pre-approved list — and that the difference between paying full price and claiming support often comes down to which software you shortlist, not how you fill in the […]